The capability of fans to send private text messages to their beloved South Korean pop groups is one of the reasons why they became deeply devoted fans to their K-pop idols.
Actually, the music label companies behind the boy or girl groups are the ones who actively nurture the emotional attachments of South Korean K-pop lovers to the artists they call idols. Aside from keeping the country’s music industry alive with catchy pop tunes and expertly executed dance choreographies, the music label companies see to the successful development of their stars into endearing public personalities that fans easily idolize.
Through private messaging apps that fans believe are direct communication connections to their beloved idols, the emotional attachments have grown stronger every time they read their idol’s response to their messages.
In reality, the idolized K-Pop stars do not have a hand in responding to the text messages, since their days are filled with rehearsals, public appearances, promotions, endorsements and engagements. Everyone knows how the lives of K-pop artists are strictly controlled by music label companies, which is the price to pay for their globally profitable and successful career.
Since fans are emotionally attached to their personal idols, it became extremely profitable to provide them with K-pop dedicated mobile apps that simulated private and direct messaging between idols and fans.
The following are some of the popular mobile apps that seemingly provide direct connection to Korean pop artists:
Korean Mobile Apps Created to Nurture Dedication to K-Pop Artists
The Weverse DM private messaging app launched only in April 2023, several years after the Weverse Company established a global fandom platform in June 2019. The DM messaging service is available to the local and international members of the Weverse K-Pop community.
The music company profits mostly from the Weverse online store that sells the official albums and merchandise launched by K-pop artists. So far, the Weverse music store has downloaded more than 96 million copies. The launch of the Weverse DM, had all the more enabled fans to encourage K-Pop idols to release more albums.
As it is, fans are already emotionally attached to the sounds and visuals of K-pop genre of music and the excellent breed of artists who perform them on stage.
Bubble Messaging Apps
Music companies just starting out as enterprise teams for their K-pop artists develop and launch their own private messaging mobile apps using Bubble; the latter is actually a no-code apps development platform. Here, the mobile messaging app uses color-coded Bubble to give impressions that their idols are sending messages through White Bubble.
Fans in return can respond by sending up to 3 replies that appear inside Purple Bubble. While it may seem that interactions between idols and fans are taking place, the majority of the app users know that the interactions do not really involve K-Pop stars.